Business Connections - Volume 1 - Issue 3

Branding is a fundamental business task. It creates the foundation for your company’s marketing messages. An effective brand clearly communicates what makes your products and services unique, and helps customers understand the personality, strengths and philosophy of your organization.

We start this issue of Business Connections with a look at the INS brand as it relates to netINS. As a sub-brand of INS, our Internet division falls under the INS umbrella along with other communication solutions. We wanted to make sure our customers understand this relationship.

Also on the topic of branding, you’ll find an article about our new INS Web site at IowaNetworkServices.com. This site was completely redesigned recently by INS Web Development, in part to enhance its contribution to our company’s overall branding efforts. You can read more about what INS Web Development can do to improve your Web site on page 4, and get basic advice on building your company’s brand on page 6.

One of the cornerstones of the INS brand is the high level of customer service we provide. It’s a key reason why customers like INS, as you’ll see on page 5 when we describe what keeps our Dedicated Internet Access customers so happy.

Please let us know how INS can help you more successfully communicate your brand’s message in 2009.

Respectfully,

Richard M. Vohs
INS President and CEO